The goal of moving Ticketmaster to an atomic design system was to create consistency and brand continuity across all of our products. Atomic design systems rely on small foundational design elements that come together to create reusable elements and modules. Once the foundational "atoms" (buttons, typography, palette, forms, etc.) are established, these patterns can be grouped together to form molecules, when groups of molecules are combined they form larger design organisms. Atomic design also enables style updates to be sweeping and efficient across products. I have partnered with a few other designers and developers to spearhead this effort. This style guide is a continuous work in progress.